More than half (52%) of ABM programs fail in the first year. Yet, 92% of marketers believe ABM is essential for success.
Join Daniel Englebretson, Co-Founder of Khronos, a global ABM consultancy, and explore the five most common roadblocks that wreak havoc on ABM programs. Break down the biggest problems that ABM practitioners face, and walk away with tips on how to diagnose and resolve key challenges in emerging ABM programs.
Englebretson’s experience building and launching ABM programs across 30+ verticals powers his unique perspective on:
- Collaboration, planning and setting expectations;
- Executing the technology and change management; and
- Maintaining the momentum required to iterate your way to success.
