B2B Sales & Marketing Exchange

ABM Certification: Foundations

October 29
12:00 pm – 2:30 pm ET

The Demandbase Foundations ABM Certification covers the groundwork for a successful ABM strategy, including Sales & Marketing alignment, building a Target Account List, and making ABM focused decisions around your Marketing mix.

The Certification Syllabus includes:

  • ABM Foundations
  • Sales and Marketing Alignment
  • Building Your Target Account List
  • Marketing within an ABM Environment
  • Measurement, Metrics and KPIs – Technology to Fuel Your ABM Strategy

Additional Details
This course is intended to serve anyone who is interested in learning the foundations of Account-Based Marketing. No prior knowledge is required.