The Demandbase Foundations ABM Certification covers the groundwork for a successful ABM strategy, including Sales & Marketing alignment, building a Target Account List, and making ABM focused decisions around your Marketing mix.
The Certification Syllabus includes:
- ABM Foundations
- Sales and Marketing Alignment
- Building Your Target Account List
- Marketing within an ABM Environment
- Measurement, Metrics and KPIs – Technology to Fuel Your ABM Strategy
This course is intended to serve anyone who is interested in learning the foundations of Account-Based Marketing. No prior knowledge is required.