Done right, Account-Based Marketing can work wonders in reaching the C-suite where the most important buying decisions are made. Too often, though, ABM programs fail to connect with the executive-level buyers that matter most, especially amid the enormous disruptions and uncertainty we’re all facing today.
Join veteran ABM-ers Rob Leavitt from ITSMA and Marlowe Fenne from FireEye for a no-holds-barred look at the five most common mistakes ABM programs make with C-suite initiatives, the latest insight from hot-off-the-press C-level buyer research and how you can pass the test! You will learn:
- What’s NOT working in today’s dynamic ABM environment;
- What executives do want to see from solution providers today; and
- How to apply the hard-learned lessons from two decades of direct ABM experience.
