Most global enterprise companies want to be a leader in digital marketing. Marketing executives who can deliver on this are in high demand. That’s great news.
Then the hard part starts. Expectations are high, timelines are short and the challenges of changing course across the brand, people, programs, processes, technologies, data, sales alignment and corporate pressures kick in.
This conversation between Lisa Cole, VP of Global Marketing at FARO, and Todd Davison, CEO of Demand Frontier, will dive into the challenges and lessons learned from marketing leaders who have made careers as change agents.