When COVID first hit, GumGum had to completely reimagine its highly sophisticated event strategy. Rather than emphasizing virtual events, roundtables and entertainment, GumGum developed a virtual ABM approach that now allows the company to engage prospects and customers based on their unique needs and priorities.
Join this session to get an inside look into the planning and execution of GumGum’s virtual ABM plan — complete with tactics, tools and lessons learned. Learn how to build personalized digital experiences that:
- Win new meetings with prospects;
- Educate, engage and retain existing customers; and
- Can scale and drive ROI, even if you have less budget and fewer tools.
