B2B Sales & Marketing Exchange

Future Of B2B

October 27
12:00 pm – 1:00 pm ET
Brian Finnerty
Brian Finnerty

Join this conversation with Brian Finnerty, VP of Growth Marketing at Demandbase, to learn the 5 ways you can prepare for the future of B2B. Don’t forget to come equipped with your own questions and talking points!

We’ll discuss:

  • How to combine 1st party engagement data with 3rd party intent data for relevant and timely outreach;
  • The secrets to unifying Sales and Marketing for orchestrated multi-touch, multi-channel plays;
  • The most important thing your team needs for clean and up-to-date data; and
  • How to crack the B2B measurement and attribution code and finally know what programs are working.