OK, who wants 2020 to be over? It has certainly been a frustrating year (to say the least) for many of us. Everything we are familiar with is eerily unfamiliar.
We are constrained by social distancing and regulatory rules to minimize the spread of the virus. Our sales team, who is so used to traveling to see their customers and maintain the relationships, can no longer do that.Selling and prospecting is harder than ever.
Yet, this is the best time for B2B marketers to show the value-add and contribution to the sales team. Many of you use various digital tools to communicate with prospects already. Why don’t you share the learning and knowledge? There are some marketing elements that can also be extended to help our sales team. In this dire time, we need to stay close with our sales team and help them out through the sales stages. The alignment is more critical than ever.
Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer, will cover what marketing needs to change or what you can do to help sales change? #Winwin.
In this workshop, you’ll learn to:
- Understand your sales team’s pain points of selling and communicating online;
- Discover your current sales team’s immediate needs; and
- Identify existing marketing elements to enable them.