Next to events, direct mail that is integrated or personalized is considered the second most effective channel for reaching target audiences, especially when trying to engage with a more senior audience.
It makes sense: Dimensional mail and personal gifts stand out from the digital noise plaguing B2B marketing. But it isn’t enough to simply catch someone’s attention anymore. You need to hold it and spur action. After all, it’s becoming less about the quantity of “touches” with our outreach and more about the quality of those moments that drive the business results we need.
Join Nina Butler, Director of Demand Generation at Alyce, as she breaks down how the Alyce team uses their own solution in sales and marketing funnels to drive meaningful engagement within their target accounts and influence 75% of their pipeline.
In this session you’ll learn about:
- The best moments to introduce personal gifting along the customer journey;
- Alyce’s process for using Alyce throughout their own funnel; and
- Tips and tricks to maximize results with a personal gifting strategy.