While many channel partners may not have dedicated marketing staff, they almost always have sales staff. Encouraging and enabling partner sales reps to prioritize your content in the conversations they’re having with prospects and current customers is an effective way to amplify your marketing messages.
During this session, Heather K. Margolis, CEO and Founder of Channel Maven Consulting and Spark Your Channel, will help attendees explore efficient and effective practices for:
- Creating and assembling messaging and content in B2B buyer-preferred formats;
- Initiating partner rep participation in content sharing programs;
- Motivating ongoing sales rep activity; and
- Monitoring and reporting results.