B2B Sales & Marketing Exchange

Marketing In Times Of Crisis: Embracing Empathy Is The Key To B2B’s Future

October 28
2:00 pm – 2:30 pm ET
Michael Brenner
Michael Brenner
Marketing Insider Group

Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and services in ways that may not work.

In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers the heroes of the stories they tell. Because brilliant marketing leaders know that by focusing on customer value, we deliver better outcomes for the entire business.

In this presentation, veteran marketer, inspiring entrepreneur and bestselling author Michael Brenner will show you how the future of marketing is about activating the storytelling talent and expertise of your customers and employees. Join Michael to learn:

  • How we can start to re-define marketing as a strategic asset for business growth;
  • How to grow your brand’s visibility and close new business in the midst of all the noise; and
  • A powerful framework you can use to rally the entire organization around the customer.

The Future of Marketing is already here. Get ready to embrace it!