B2B Sales & Marketing Exchange

Pressure Test Your Message

October 26
11:00 am – 12:30 pm ET
Tamsen Webster
Tamsen Webster
Find the Red Thread

Now more than ever, it’s important for your organization’s message to be heard—and product to be sold. But is it strong enough to withstand whatever is thrown at it? Is it strong enough to stand out from the crowd?

In this interactive workshop, join 20+ year message strategist Tamsen Webster as she walks through strategies and the key measurements you can take to test if your message is built to last.

In this interactive workshop, you’ll be able to:

  • Understand the difference between your message and your idea;
  • Identify key metrics to help your message stand out;
  • Test the strength of your message; and
  • Develop the story people will tell themselves about your message.