B2B Sales & Marketing Exchange

Standing Out In A Sea Of Marketing Saturation: How ON24 Created A Demand Program Prospects Were Willing To Pay For

October 26
2:00 pm – 2:30 pm ET
Josh Baez
Heinz Marketing
Cheri Keith

Generate predictable pipeline in this unpredictable market.

When prospects stop downloading your white papers, visiting your blog and reading your emails, something has to change. How do you transform your demand program into one that breaks through the repetition to stand out and create something of such extreme value that prospects even offer to pay for it?

In this highly practical and actionable case study, you will hear how ON24 and Heinz Marketing created a master class in modern B2B marketing strategy — one that not only drove record attendance and engagement, but also delivered assets and resources with a shelf life to drive demand and pipeline for months to come.

Join former SiriusDecisions analyst and current ON24 VP of Strategy, Cheri Keith, as well as Heinz Marketing Engagement Manager Josh Baez, for this transparent discussion about the challenges, successes and implications of this demand program moving forward.

You will learn how to:

  • Expertly create a customer-first content strategy that your prospects will crave;
  • Plan, execute and coordinate a tightly integrated multichannel sales and marketing program; and
  • Deliver a buyer-centric, interactive experience to your target accounts that accelerates revenue and strengthens your pipeline.