The New Plan A: How To Regain Clarity, Get Proactive & Do Exceptional Work Again

October 26
12:30 pm – 1:15 pm ET
Jay Acunzo
Jay Acunzo
Marketing Showrunners



Our world as marketing and sales leaders has always been overflowing with ideas and answers, available instantly, everywhere, from everyone. Yes, the dark side of the Information Age seems to be advice overload. But now? Impossibly, that feels kicked into high gear. Everyone has their own “recovery” concepts for you, your team and your brand.

The thing is, when everyone inside and outside your team has a million answers for what works best “in general,” the real question becomes: What works best for you?

It feels like we’re caught on an endlessly spinning wheel, full of reactive, stress-induced work. To do our best work, we need to break this wheel.

In this fast-paced, inspiring talk, Jay Acunzo will hand attendees a sledgehammer. With hilarious but eye-opening stories of real businesses from diverse sectors who found a path back to proactive work.

Things will always be different, but different shouldn’t mean worse. To do anything exceptional, we can’t settle for Plan B. We need a new Plan A.

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