B2B Sales & Marketing Exchange

The Recipe For Connecting With Buyers In Virtual Environments

October 26
1:30 pm – 2:00 pm ET
Heather Grobaski
Grubhub Corporate

B2B marketers and sales professionals have been challenged with transitioning in-person events — from conferences to prospect meetings, to virtual environments. In doing so, teams are also faced with finding new ways to create the engagement and connectedness of a live experience.

Join Grubhub for an insightful conversation about how meals can bring everyone to the table while they log in remotely, driving attendance and engagement. During this session, we will explore real-world case studies from brands like AppZen — which saw a 120% increase in attendance by offering lunch to their webinar attendees — to help you develop an actionable strategy for incentivizing your virtual events.

Attendees will:

  • Learn how to increase registrations and engagement to maximize event ROI;
  • Glean ideas from teams who have successfully used food incentives to enhance event experiences; and
  • Prepare to develop an actionable, cost-effective plan for delivering attendee meals.