B2B Sales & Marketing Exchange

The Time is Now: How To Create A Digital GTM Strategy For A 24/7 World

October 27
1:00 pm – 1:30 pm ET
Kate Adams
Kate Adams
Melton Littlepage
Melton Littlepage

Today’s buyers expect immediacy in their experience. They expect you to know who they are and how to solve their problem NOW.

In this Lunch & Learn, you’ll hear from Melton Littlepage, SVP of Marketing at Tenable, and Kate Adams, VP of Marketing at Drift, as they discuss why action, not alignment, are the key to marketing success in the digital age. Specifically, you’ll learn:

  • How to convert more website traffic and qualified leads;
  • Best practices for getting closer to your ideal customer profile;
  • Strategies for actioning SDR teams; and
  • How automation turns marketing and sales into global operations.