B2B marketers have access to a wealth of data, but they have trouble turning this data into tangible value for their business. During this session, James Gilbert, Head of Marketing at CRMNEXT, will uncover specific playbooks that will help you leverage intent data to add value to your current ABM practices.
Join James to learn:
- How to layer different sources of intent to empower each stage of the buyer’s journey;
- How and why you need intent to identify your TAM and ICP; and
- How to ensure intent is accurate when it’s used in your ABM and demand gen strategy.