B2B Sales & Marketing Exchange

Using Person-Based Advertising To Drive Sales In Any Climate

October 27
4:00 pm – 4:30 pm ET
dmitri lisitski
Dmitri Lisitski
Marcus Akerland

It’s never easy to drive growth, but it’s been especially difficult given the extraordinary circumstances of 2020. That’s why, now more than ever, it’s essential for B2B marketers to work in concert with sales and ensure that all communication is going to the right person at the right account — and not getting lost in blanket outreach.

Today’s digital world offers many opportunities for improvement, helping you maximize advertising impact. During this session, Influ2 co-founder and CEO Dmitri Lisitski, will join Marcus Akerland, Senior Manager of Performance Marketing at Amplitude, to provide real-world examples of game-changing techniques that will help you be seen in an increasingly chaotic digital world. Attend to learn how to:

  • More effectively target potential leads at enterprise companies;
  • Improve your potential customer communication;
  • Better align targeting and outreach with sales; and
  • Implement the latest marketing strategies and technologies to help increase sales.