B2B Sales & Marketing Exchange

What Sales Really Wants From Marketing

October 27
3:30 pm – 4:00 pm ET
Nancy Nardin
Nancy Nardin
Smart Selling Tools

Are you a marketer doing your best to give sales what they really want? Are you in sales and want to better communicate how marketing can help you achieve your objectives? Then don’t miss this session. Nancy Nardin, Founder of Smart Selling Tools, will share her “Hierarchy of Sales Needs” as a model to understand what sellers and sales managers need.

In this session, you’ll learn:

  • The four golden sales goals;
  • The new realities sellers are faced with post pandemic;
  • How to use the “Hierarchy of Sales Needs” as a roadmap for being a better friend to sales; and
  • Specific apps to master each level of the Hierarchy.