Just a few weeks ago, marketing and sales professionals from across the nation gathered in Boston for the inaugural B2B Sales & Marketing Exchange. All attendees left with new connections and endless takeaways from a plethora of speakers and sessions spread across three targeted content tracks.
Here’s a handful of recaps from attendees and sponsors of this year’s conference:
This article from Kingpin Communications reveals five of the biggest takeaways from #B2BSMX, including how one-click engagement is not enough and customer acquisition doesn’t always translate to retention.
Marketing guru Ruth Stevens features highlights from sessions led by Sangram Vajre of Terminus, Kerry Cunningham of Forrester, Mike Volpe of Lola.com, Brian Kardon of Fuze and more. She also spotlights some of the interesting Marketplace vendors like SnapApp, Ceros and Sigstr.
Katie Martell details “B2B’s homecoming” in her post and shares why context, balance and structure are three of the biggest trends in B2B.
Bonus: Video Recaps From Our Favorite Marketers
Jeff Coveney of DigitalPi showcases the beautiful Encore Boston Harbor venue in his video recap. He also interviews FlipMyFunnel founder Sangram Vajre and B2B Sales & Marketing Exchange mastermind Andrew Gaffney about why the decision to combine events was made. He also links up marketers Evan Liang, Shawn Allaire, Jessica Cross and Katie Dunn to hear their take on the biggest conference trends.
Matt Walsh of Noted Analytics discusses some key sessions he attended during the event that focused on being “allbound” and more buyer focused.