Just a few weeks ago, marketing and sales professionals from across the nation gathered in Boston for the inaugural B2B Sales & Marketing Exchange. All attendees left with new connections and endless takeaways from a plethora of speakers and sessions spread across three targeted content tracks.
Here’s a handful of recaps from attendees and sponsors of this year’s conference:
Five Things We Learned At The B2B Sales & Marketing Exchange
This article from Kingpin Communications reveals five of the biggest takeaways from #B2BSMX, including how one-click engagement is not enough and customer acquisition doesn’t always translate to retention.
B2B Sales and Marketing Exchange Wrap-Up
Lee Odden of TopRank Marketing shines a light on some of the talent at the event through a compilation of speaker interviews and liveblogging presentations featured in his round-up blog post.
Big B2B Ideas From The #B2BSMX Conference
Marketing guru Ruth Stevens features highlights from sessions led by Sangram Vajre of Terminus, Kerry Cunningham of Forrester, Mike Volpe of Lola.com, Brian Kardon of Fuze and more. She also spotlights some of the interesting Marketplace vendors like SnapApp, Ceros and Sigstr.
Context, Balance, and Structure – 3 B2B Marketing Trends from B2BSMX
Katie Martell details “B2B’s homecoming” in her post and shares why context, balance and structure are three of the biggest trends in B2B.
Bonus: Video Recaps From Our Favorite Marketers
Jeff Coveney of DigitalPi showcases the beautiful Encore Boston Harbor venue in his video recap. He also interviews FlipMyFunnel founder Sangram Vajre and B2B Sales & Marketing Exchange mastermind Andrew Gaffney about why the decision to combine events was made. He also links up marketers Evan Liang, Shawn Allaire, Jessica Cross and Katie Dunn to hear their take on the biggest conference trends.
Matt Walsh of Noted Analytics discusses some key sessions he attended during the event that focused on being “allbound” and more buyer focused.
