Ah, the holidays. Can you believe that in the blink of an eye, consumers all over will be gearing up for the 2020 shopping season? This year will be especially challenging, as the COVID-19 outbreak has had a significant impact on all marketers, particularly those in the retail industry.  

Whether or not you work in retail, chances are you’d love to get a peek inside the mind of a Salesforce exec. They are constantly pushing boundaries and setting examples for all of us, so in this week’s episode of the B2BMX Podcast, we‘ll be taking a look back at Kelly Borter’s session from the 2020 B2B Marketing Exchange. 

During the session, Kelly walks through every step of the planning and roll out the “Salesforce Powers the Holiday” campaign. Regardless of your product, industry and target buyer, you can get a ton of valuable insights from Kelly, including:  

• How they took a team-based approach to activation; 
• Why content repurposing and modularization was key; and 
• How they achieved 360-degree amplification, which included syndication with key partners.