Building The Marketing Teams Of Tomorrow

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In addition to shaking up our personal lives, the novel coronavirus has turned some careers, and even businesses, upside down. While some companies have implemented hiring freezes, others have been forced to fill employment gaps with hiring surges. Those interested in pursuing new opportunities are left scratching their head, unsure of how to navigate the job market in this shaky climate. 

During the 2020 B2B Marketing Exchange in Scottsdale, a panel of experts discussed how they’re building the marketing teams of tomorrow. We believe some of their insights are still valuable — that’s why we’re re-sharing this session with you for this week’s episode of the B2BMX Podcast 

Clearly some things have changedso we brought back the panel moderator and top marketing recruiter Wes Lieser of Versique to get his take on what’s happening in the employee market, and how brands and individuals can move forward successfully. 

Topics include: 

  • Coveted skills in the current climate; 
  • Soft skills to include on your resume and in interviews; 
  • Whether employers prefer generalists or specialists; and 
  • The current state of the talent pool, and how it will change over the next year. 

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