Because of COVID-19, our time online has skyrocketed in both our personal and professional lives. Zoom meetings and virtual hangouts with family and friends occupy our nights. And rather than going to networking events and conferences to build new business relationships, our days are spent on virtual round tables and cocktail hours and, of course, social media.
LinkedIn has become an integral platform for B2B professionals who are eager to find new job opportunities, share ideas and bolster their positions as thought leaders in their industry. But what new features and capabilities can B2B execs and brands take advantage of?
- Highly effective advertising solutions for brands;
- Free tools to boost brand and executive engagement;
- How to combat digital fatigue and LinkedIn inbox floods; and
- How to respond when being called out on LinkedIn.