Co-host Kelly Lindenau of the B2BMX Podcast is here with Hunters’ Sarah Breathnach to discuss the latest demand gen trends and share a preview of her session at the upcoming B2B Sales & Marketing Exchange event in Boston. Her session, titled: “Hiring A Marketing Team To Do Lead Gen Is A Huge Mistake. Here’s Why…” is one you won’t want to miss!

Breathnach shares the six steps she took to build a demand generation program within 12 months. Marketers must look at the areas where the business is currently weak and where they’re opportunities for improvement by:

• Auditing the current state of a program before making changes;
• Researching in terms of looking at the data;
• Talking to early customers, employees, salespeople and customer success; and
• Generating quick wins to make an immediate impact.