Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try and craft a practical multichannel approach, it doesn’t have to be intimidating.
In this episode of the B2BMX Podcast, we hear a conversation between Host Kelly Lindenau and Megan Wolfe, VP of Portfolio, ABM, Alliances and Campaign Marketing at the management and tech consulting firm ZS. The show was recorded live in the #B2BMX 2023 Marketplace in Arizona, and the pair discussed the best practices for executing a multichannel ABM campaign (and provided some sci-fi book recommendations, too!). Tune in to learn:
- How buyer and marketing expectations shifted to necessitate a multichannel mentality;
- The new motions of going to market through a campaign approach; and
- Best practices for executing a multichannel ABM campaign that drives results!
Registration for the 2023 B2B Sales & Marketing Exchange is officially open! Get your pass by June 22 to save more than $800!