Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February.
Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team. Here are some key ways DEI benefits organizations:
- Brand reputation;
- Cost savings; and
- Better financial performance.
While ignoring DEI will result in:
- Lack of innovation;
- Loss of perception; and
- Potential harmful revelation.