“Humans and machines are a lot better than humans or machines,” he said during his session at the 2020 B2B Marketing Exchange. “The combination is far more powerful than either/or.”
For this week’s episode of the B2BMX Podcast, we revisit this session, which was co-presented by Robin and Sam Kuehnle of Blackbaud, who was able to use machine learning to ramp up the company’s ABM efforts.
Key takeaways include:
- An overview of shifting customer expectations and the impact on marketing and sales programs;
- Examples of how companies are leveraging machine learning to scale programs; and
- Steps you can take today to start scaling your account-based programs.