Let’s face the truth: Tons of your website visitors leave your site or platform without doing a thing. So, how can you make sure you’re taking advantage of every opportunity to engage with high-value users and prospects when they’re on your site?
Messaging has emerged as an effective way to give buyers the power to control their journey and arm sales and marketing with powerful insights about their audiences. During this session replay from the 2020 B2B Marketing Exchange, Unity’s Director of Growth Marketing Jesus Requena shares how the company implemented business messaging to drive a 45% lift in user and prospect self-serve conversion for Unity’s Pro plan. Jesus also reveals how you can:
- Increase quality leads to your inside sales team;
- Boost online conversions with assisted transactions and custom messaging; and
- Improve customer retention with targeted messaging.