B2B Sales & Marketing Exchange

Allison Snow

allison snow

Senior Analyst, B2B Customer Insights


Allison Snow is a senior analyst at Forrester Research. She advises Forrester’s B2B/B2B2C clients on how to use artificial intelligence and other advanced analytics to identify trends and patterns in data and employ them to support differentiating customer experiences and demonstrable revenue growth. In addition to helping business apply analytics to revenue-relevant outcomes like customer acquisition, retention, profitability, loyalty, and advocacy, she also advises vendors on product offerings, roadmap, and marketing messages through consulting engagements. Allison is an accomplished B2B expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner, consultant, and advisor. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies. A frequent speaker, Allison deliver speeches and keynotes on driving business outcomes with insights and the untapped potential of analytics. Analytical and curious, Allison thrives on metrics and is captivated by data-driven, insights-based decision-making and the cultural attributes of the firms that embrace it. Allison has a Bachelor of Arts in international relations from Boston University and an MBA from Simmons College in Boston.