B2B Sales & Marketing Exchange

Chris Ries

Bailey Roberts

Sr. Director of Demand Generation


As Senior Director Demand Generation, Chris leads a dedicated team of agile marketing professionals with the goal of increasing the Icertis brand footprint and extending the company’s leadership position in the $6 billion contract lifecycle management (CLM) market. Chris and his team are responsible for content development, online events, organic and paid search, digital advertising, email marketing, and ABM. Prior to joining Icertis, Chris spent five years at Vertafore, a fintech cloud software company, moving from product marketing to content strategy and demand generation. Prior to Vertafore, Chris spent 12 years at Kodak, as a product manager in the commercial print workflow software team. Chris holds a B.A. in history from Santa Clara University, and an M.B.A. from University of Phoenix.