B2B Sales & Marketing Exchange

Kerry Cunningham

Kerry Cunningham

Sr Research Director


Kerry Cunningham has more than 25 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets.

Kerry has been a thought leader in the design and implementation of demand creation and management processes, technologies and teams for a wide array of b-to-b products, solutions and services. From more than two decades spanning the gap between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations.

Kerry recently co-authored the SiriusDecisions Demand Unit Waterfall and has continued to drive the buying groups revolution in b-to-b, helping organizations identify and adopt best practices and technologies to drive next-level performance.

Kerry also possesses a unique combination of academic and real-world expertise in organizational design and management, including expertise in cross-cultural organizational design and change management, employee selection and retention, and performance management.