Annika Helmrich

Annika Helmrich is the Director of Field Marketing at E2open, a leading supply chain software company. Annika leads a team of field marketers in US and EMEA responsible for orchestrating Account-Based Marketing campaigns that create and accelerate pipeline in existing and new markets across four business units. Previously, Annika was the Director of US Marketing at Amber Road where she led a team responsible for US marketing and business development prior to and beyond the company’s successful initial public offering. Annika has over 20 years of B2B enterprise software marketing experience in demand generation, marketing operations, inbound marketing, ABM, field marketing, public relations and marketing strategy. After graduating from American University with a Bachelor’s degree in Communications Annika earned her MBA from the Robert H. Smith School of Business at the University of Maryland.