B2B Sales & Marketing Exchange

Heather K. Margolis


Founder & CEO

Spark Your Channel

Heather K. Margolis is founder and CEO of Spark Your Channel, a through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency. Heather is a recognized channel marketing expert and a sought-after keynote speaker to a variety of audiences about entrepreneurship, building a service-based business and B2B strategy, B2B marketing and channel marketing. A self-proclaimed “recovering channel professional,” Heather is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and partner demand generation “with” to IT and telecom channel organizations of all sizes. After a decade spent growing Channel Maven’s team, client base and reputation, Heather turned her attention to solving one of the vexing problems of channel marketing: ineffective through-channel demand generation. Simply put, she found that vendors are spending a lot of money on marketing content and tools for their partners that either don’t work or go unused. That experience inspired her to launch Spark Your Channel in 2019 to create a through-channel marketing automation platform that partners would actually use and get results. The platform spent a year in development and testing and launched in February 2020. Heather has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.