B2B Sales & Marketing Exchange

Jen Leaver

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Senior Marketing Manager - Global ABM

Bazaarvoice

Jen Leaver is an Account-based marketing strategist who has been practicing her passion for ABM for nearly a decade. She is an active member of the PEAK community, a marketing group for the 1%’ers founder by Sangram Vajre, and co-leads an Advanced ABM practitioners circle with Amber Bogie. She began her ABM journey first on the agency-side developing and executing marketing strategies for B2B tech companies on a national scale. Jen is based out of Austin, TX and currently leads the ABM strategy on the Demand Generation and Retention team at Bazaarvoice. Bazaarvoice redefines how brands and consumers connect, create and innovate by providing a software that allows brands and retailers to collect and display UGC across their eComm ecosystem (ratings and reviews, Q&A, product sampling programs, and curated social content).