Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, executive engagement, and account-based marketing to help B2B clients differentiate and grow. As SVP, Consulting, Rob works with a wide range of ITSMA members and clients to sharpen strategy and improve programs that drive engagement and impact with the clients that matter most. Prior to joining ITSMA for the second time in 2016, Rob led thought leadership and marketing programs for PTC Global Services and consulting with a wide range of tech and professional services firms on thought leadership, customer collaboration, and other issues. Before succumbing to the lure of high tech in the late 1990s, Rob ran a variety of international media and education programs. He has degrees in history and political science from University of Pennsylvania and MIT, and currently serves on the board of the Media Diversity Institute.