B2B Sales & Marketing Exchange

Vince Koehler


Vice President, Marketing


Vince Koehler is a 20+ year B2B marketing veteran. He spent the first part of his career in the advertising agency business. He started Propeller Interactive, a digital firm that eventually became the digital team at Barkley Evergreen & Partners. Vince joined VML in 1999 and was part of the core team who built the digital capabilities of what is know today as VMLY&R. He guided e-commerce agency of record accounts including Colgate, GE, American Express, and YRC Worldwide successfully navigate the early years of digital adoption. In 2006, Vince did a three-year tour of duty in non-profit where he led the marketing efforts for a network of universities, high schools, and grade schools in developing countries across the globe. This assignment was the most challenging marketing assignment, yet the most rewarding of his career. Vince returned to the corporate world in 2010 joining early stage start-up SBI, a marketing and sales management consulting firm. He led SBI’s marketing team that has been responsible for double-digital compounded annual growth from $4M to $44M in seven years and built SBI’s marketing practice that serves as advisors to high growth CEOs and Private Equity firms Vince led marketing transformations at Informatica, Polycom, Guidance Software, Genesys, and Phillips 66. Joining Netsmart in 2018, Vince leads the marketing team of this 500M healthcare SaaS company enabling healthcare providers to deliver outcome-based care to improve lives. He has worked closely with leadership to enter new markets, building the brand and generating pipeline to fuel growth.