Agenda

50+ sessions from leading executives in B2B

Monday, August 12

Demand Gen Summit
FlipMyFunnel
REVTalks

Time

Session / Event

08:00 AM - 09:00 AM

Registration Open

09:00 AM - 09:10 AM
09:10 AM - 09:40 AM

ABM Is B2B: Why B2B Marketing And Sales Is Broken And How To Fix It

09:40 AM - 10:10 AM

New Revenue Models for New Buying Realities

10:10 AM - 10:55 AM

Networking Break

10:55 AM - 12:45 PM

Breakout Sessions

10:55 AM - 11:25 AM

Flexing Your Funnel: How TimeTrade Built A Cross-Functional Revenue Team

11:35 AM - 12:05 PM

How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy

12:15 PM - 12:45 PM

Changing The Game Plan: KPMG’s Journey From A Relationship Business To A Digital ABM Strategy

10:55 AM - 11:25 AM

How to Activate the Account-Based Revenue Team With 1000+ ABM Campaigns

11:35 AM - 12:05 PM

The Future of Sales & Marketing is Radically Transparent – Are You Ready?

12:15 PM - 12:45 PM

What Happens When Marketing And Sales Work As #OneTeam

10:55 AM - 11:05 AM

Welcome To REVTalks

11:22 AM - 11:37 AM
11:39 AM - 11:54 AM

Digital Transformation

11:56 AM - 12:11 PM

The Future of Work: Inside the Employees (and the Marketers) Mind

12:13 PM - 12:28 PM
  • Chris Pick, Apptio
12:30 PM - 12:45 PM
12:45 PM - 02:00 PM

Lunch

01:00 PM - 01:45 PM

Lunch & Learn Sessions

02:00 PM - 03:50 PM

Breakout Sessions

02:00 PM - 02:30 PM

Panel: New Approaches To Revenue Operations And Tech

02:40 PM - 03:10 PM

Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action

03:20 PM - 03:50 PM

CMO Account-Based Marketing Panel

02:40 PM - 03:10 PM

Megadeals – How Are Multi-Billion Dollar Deals Done And What Can The Rest Of Us Learn From It?

03:20 PM - 03:50 PM

Lessons From Four Years Of ABM: How To Think About Setting Goals And Measuring Success With Your ABM Programs

02:00 PM - 02:05 PM

Welcome Back To REVTalks

02:05 PM - 02:20 PM
02:22 PM - 02:37 PM

Digital Transformation/Customer Experience

02:39 PM - 02:54 PM

Marketing = Growth Engine

02:56 PM - 03:11 PM

From Brand to Demand

03:13 PM - 03:28 PM
03:30 PM - 03:40 PM

REVTalks Closing

03:50 PM - 04:20 PM

Networking Break

04:20 PM - 05:00 PM

CXO Panel: Perspectives On Revenue And Growth

05:00 PM - 06:30 PM

Opening Reception

  • The Marketplace

Tuesday, August 13

Demand Gen Summit
FlipMyFunnel
REVTalks

Time

Session / Event

08:00 AM - 09:00 AM

Registration Open + Networking Breakfast

09:00 AM - 09:10 AM

Welcome To Day 2 Of #B2BSMX!

09:10 AM - 09:40 AM

Opening Keynote (To Be Announced!)

09:40 AM - 10:15 AM

You Talking To Me? How Winning B2B Brands Are Crafting Powerful And Personalized Conversations For Both Acquisition And Retention Strategies

10:15 AM - 10:55 AM

Networking Break

10:55 AM - 12:45 PM

Breakout Sessions

10:55 AM - 11:25 AM

How To Create A True Allbound Machine — Blending Inbound & Outbound Together

11:35 AM - 12:05 PM

Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age

12:15 PM - 12:45 PM

How Icertis Built An ABM Program That Drove 13X ROI In Just 5 Months

10:55 AM - 11:25 AM

How To Think Outside The "Demand Generation" Box And Win 95% Of The Deals

11:35 AM - 12:05 PM

Biggest Mistakes I Made As A First-Time VP Of Sales

12:15 PM - 12:45 PM

1+1=3 Scaling Sales and Marketing ABM

10:55 AM - 11:05 AM

Welcome To REVTalks

11:05 AM - 11:20 AM
11:22 AM - 11:37 AM
11:39 AM - 11:54 AM

The Critical Role Of Marketing In A Growth Company

11:56 AM - 12:11 PM

I Helped Grow Drift From 0 to $10 Million+ In Less Than 700 Days Than 2 Years As A First Time Marketing Leader: Here’s What I Wish I Had Known Before Starting

12:13 PM - 12:28 PM

Customer Engagement

12:30 PM - 12:45 PM

Is AI Smart Enough For Sales And Marketing?

12:45 PM - 02:00 PM

Lunch

01:00 PM - 01:45 PM

Lunch & Learn Sessions

02:00 PM - 03:50 PM

Breakout Sessions

02:00 PM - 02:30 PM

Lessons From The Accounting Office: The Salt Group

02:40 PM - 03:10 PM

How Carbon Black Increased MQL Volume By 2.5X And Improved SQL Conversions By 388%

  • Chris Mitchell, Carbon Black
03:20 PM - 03:50 PM

Maximum Visibility: Use Artificial Intelligence To Build Experiences That Persuade

02:40 PM - 03:10 PM

Lessons From A 10-Year-Old Salesman: A Tale Of Hope And The Legend of Curtis Dupree

03:20 PM - 03:50 PM

How To Fuel Your ABM Strategy With Inbound

02:00 PM - 02:05 PM

Welcome Back To REVTalks

02:05 PM - 02:20 PM

Customer Centricity

02:22 PM - 02:37 PM

Digital Transformation

02:39 PM - 02:54 PM

Consumer Marketing Influencing B2B

02:56 PM - 03:11 PM

Schneider Electric - North America's Journey To Create A More Specialized, Strategic, Effective Team

03:13 PM - 03:28 PM

REVTalks Session TBA

03:30 PM - 03:40 PM

REVTalks Closing

03:50 PM - 04:20 PM

Networking Break

04:20 PM - 05:00 PM

Closing Keynote