Agenda
50+ sessions from leading executives in B2B
Monday, August 12
Demand Gen Summit
FlipMyFunnel
REVTalks
Time
Session / Event
08:00 AM - 09:00 AM
Registration Open
09:00 AM - 09:10 AM
Welcome To #B2BSMX
09:10 AM - 09:40 AM
ABM Is B2B: Why B2B Marketing And Sales Is Broken And How To Fix It
09:40 AM - 10:10 AM
New Revenue Models for New Buying Realities
10:10 AM - 10:55 AM
Networking Break
10:55 AM - 12:45 PM
Breakout Sessions
10:55 AM - 11:25 AM
Flexing Your Funnel: How TimeTrade Built A Cross-Functional Revenue Team
11:35 AM - 12:05 PM
How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy
12:15 PM - 12:45 PM
Changing The Game Plan: KPMG’s Journey From A Relationship Business To A Digital ABM Strategy
10:55 AM - 11:25 AM
How to Activate the Account-Based Revenue Team With 1000+ ABM Campaigns
11:35 AM - 12:05 PM
The Future of Sales & Marketing is Radically Transparent – Are You Ready?
12:15 PM - 12:45 PM
What Happens When Marketing And Sales Work As #OneTeam
10:55 AM - 11:05 AM
Welcome To REVTalks
11:05 AM - 11:20 AM
11:22 AM - 11:37 AM
11:39 AM - 11:54 AM
Digital Transformation
11:56 AM - 12:11 PM
The Future of Work: Inside the Employees (and the Marketers) Mind
12:13 PM - 12:28 PM
- Chris Pick, Apptio
12:30 PM - 12:45 PM
12:45 PM - 02:00 PM
Lunch
01:00 PM - 01:45 PM
Lunch & Learn Sessions
02:00 PM - 03:50 PM
Breakout Sessions
02:00 PM - 02:30 PM
Panel: New Approaches To Revenue Operations And Tech
02:40 PM - 03:10 PM
Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action
03:20 PM - 03:50 PM
CMO Account-Based Marketing Panel
02:00 PM - 02:30 PM
Real Talk: The Tales Of Sales & Marketing Discussion
02:40 PM - 03:10 PM
Megadeals – How Are Multi-Billion Dollar Deals Done And What Can The Rest Of Us Learn From It?
03:20 PM - 03:50 PM
Lessons From Four Years Of ABM: How To Think About Setting Goals And Measuring Success With Your ABM Programs
02:00 PM - 02:05 PM
Welcome Back To REVTalks
02:05 PM - 02:20 PM
02:22 PM - 02:37 PM
Digital Transformation/Customer Experience
02:39 PM - 02:54 PM
Marketing = Growth Engine
02:56 PM - 03:11 PM
From Brand to Demand
03:13 PM - 03:28 PM
Grow Revenue
03:30 PM - 03:40 PM
REVTalks Closing
03:50 PM - 04:20 PM
Networking Break
04:20 PM - 05:00 PM
CXO Panel: Perspectives On Revenue And Growth
05:00 PM - 06:30 PM
Opening Reception
- The Marketplace
Tuesday, August 13
Demand Gen Summit
FlipMyFunnel
REVTalks
Time
Session / Event
08:00 AM - 09:00 AM
Registration Open + Networking Breakfast
09:00 AM - 09:10 AM
Welcome To Day 2 Of #B2BSMX!
09:10 AM - 09:40 AM
Opening Keynote (To Be Announced!)
09:40 AM - 10:15 AM
You Talking To Me? How Winning B2B Brands Are Crafting Powerful And Personalized Conversations For Both Acquisition And Retention Strategies
10:15 AM - 10:55 AM
Networking Break
10:55 AM - 12:45 PM
Breakout Sessions
10:55 AM - 11:25 AM
How To Create A True Allbound Machine — Blending Inbound & Outbound Together
11:35 AM - 12:05 PM
Direct Mail 2020: How To Win Big With Direct Mail In The Digital Age
12:15 PM - 12:45 PM
How Icertis Built An ABM Program That Drove 13X ROI In Just 5 Months
10:55 AM - 11:25 AM
How To Think Outside The "Demand Generation" Box And Win 95% Of The Deals
11:35 AM - 12:05 PM
Biggest Mistakes I Made As A First-Time VP Of Sales
12:15 PM - 12:45 PM
1+1=3 Scaling Sales and Marketing ABM
10:55 AM - 11:05 AM
Welcome To REVTalks
11:05 AM - 11:20 AM
11:22 AM - 11:37 AM
11:39 AM - 11:54 AM
The Critical Role Of Marketing In A Growth Company
11:56 AM - 12:11 PM
I Helped Grow Drift From 0 to $10 Million+ In Less Than 700 Days Than 2 Years As A First Time Marketing Leader: Here’s What I Wish I Had Known Before Starting
12:13 PM - 12:28 PM
Customer Engagement
12:30 PM - 12:45 PM
Is AI Smart Enough For Sales And Marketing?
12:45 PM - 02:00 PM
Lunch
01:00 PM - 01:45 PM
Lunch & Learn Sessions
02:00 PM - 03:50 PM
Breakout Sessions
02:00 PM - 02:30 PM
Lessons From The Accounting Office: The Salt Group
02:40 PM - 03:10 PM
How Carbon Black Increased MQL Volume By 2.5X And Improved SQL Conversions By 388%
- Chris Mitchell, Carbon Black
03:20 PM - 03:50 PM
Maximum Visibility: Use Artificial Intelligence To Build Experiences That Persuade
02:00 PM - 02:30 PM
Panel: How To Do ABM At The Enterprise Level And Scale
02:40 PM - 03:10 PM
Lessons From A 10-Year-Old Salesman: A Tale Of Hope And The Legend of Curtis Dupree
03:20 PM - 03:50 PM
How To Fuel Your ABM Strategy With Inbound
02:00 PM - 02:05 PM
Welcome Back To REVTalks
02:05 PM - 02:20 PM
Customer Centricity
02:22 PM - 02:37 PM
Digital Transformation
02:39 PM - 02:54 PM
Consumer Marketing Influencing B2B
02:56 PM - 03:11 PM
Schneider Electric - North America's Journey To Create A More Specialized, Strategic, Effective Team
03:13 PM - 03:28 PM
REVTalks Session TBA
03:30 PM - 03:40 PM
REVTalks Closing
03:50 PM - 04:20 PM
Networking Break
04:20 PM - 05:00 PM
Closing Keynote
05:00 PM - 06:30 PM
