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Snaps From The First-Ever #B2BSMX

Earlier this month, 1,000+ marketers gathered in Boston for the first-ever B2B Sales & Marketing Exchange event. Touting the theme “Better Together,” the event featured sessions, keynotes and workshops dedicated to showcasing use case examples and best practices for marketers looking to foster a collaborative and thriving environment with their sales team. 

The event brought together three premiere tracks – FlipMyFunnel, REVTalks and Demand Gen Summit – together under one roof. With a wide assortment of session topics, the event had something for each member of a typical marketing team. 

The conference featured speakers from brands including HubSpot, Forrester and Thomson Reuters to share success stories and best practices for navigating the ever-evolving B2B landscape. 

Below you’ll find an assortment of photos from #B2BSMX. Take a look and enjoy! 

Knock-Out Keynotes

ABM Rockstar Sangram Vajre of Terminus dove into how marketers can take their marketing plays from good to great.
ABM Rockstar Sangram Vajre of Terminus dove into how marketers can take their marketing plays from good to great.
Kerry Cunningham of Forrester revealed why opportunities – not just leads – are the fuel for the modern revenue engine.
Kerry Cunningham of Forrester revealed why opportunities – not just leads – are the fuel for the modern revenue engine.
A panel of revenue experts shared their perspectives on driving revenue growth and expanding customer expectations.
A panel of revenue experts shared their perspectives on driving revenue growth and expanding customer expectations.
Debbie Qaqish of The Pedowitz Group shared why it’s time for you to take your marketing mulligan.
Debbie Qaqish of The Pedowitz Group shared why it’s time for you to take your marketing mulligan.
Tim Riesterer energized the crowd with a discussion on how winning B2B brands are crafting powerful and personalized conversations for both acquisition and retention strategies.
Tim Riesterer energized the crowd with a discussion on how winning B2B brands are crafting powerful and personalized conversations for both acquisition and retention strategies.
Our closing keynote featured a fascinating case study led by Andrew Bertera about how New England BioLabs uses cutting-edge technologies to attract and keep loyal customers.
Our closing keynote featured a fascinating case study led by Andrew Bertera about how New England BioLabs uses cutting-edge technologies to attract and keep loyal customers.

Marketplace Mingling

In between sessions, representatives of some of the biggest brands in B2B were able to get up close and personal with attendees curious about their solutions.
In between sessions, representatives of some of the biggest brands in B2B were able to get up close and personal with attendees curious about their solutions.
The Marketplace was the ideal place for attendees to mingle with their peers.
The Marketplace was the ideal place for attendees to mingle with their peers.
The Marketplace was bustling with attendees eager to check out the latest and greatest solutions in the martech space.
The Marketplace was bustling with attendees eager to check out the latest and greatest solutions in the martech space.

Mentorship Magic

Justin Keller of Sigstr gives advice to members of the upcoming generation of CMOs.
Justin Keller of Sigstr gives advice to members of the upcoming generation of CMOs.
Latane Conant of 6sense shares experiences from her impressive marketing career.
Latane Conant of 6sense shares experiences from her impressive marketing career.
For revenue marketers looking to get some wisdom from a revenue rockstar, Todd McCormick of Terminus was available to field questions.
For revenue marketers looking to get some wisdom from a revenue rockstar, Todd McCormick of Terminus was available to field questions.

Case Studies & B2B Labs & Lunch & Learns, Oh My!

There was never a dull moment at #B2BSMX. Attendees were treated to in-depth base studies and hands-on B2B labs so they could walk away from the event with actionable takeaways.
There was never a dull moment at #B2BSMX. Attendees were treated to in-depth base studies and hands-on B2B labs so they could walk away from the event with actionable takeaways.
Ari Capogeannis of Sage Intacct revealed how Sage Intacct increased lead converions by 57% while increasing lead quality.
Ari Capogeannis of Sage Intacct revealed how Sage Intacct increased lead converions by 57% while increasing lead quality.
During a work group session, Larry Walsh of The 2112 Group shared best practices for getting products to market through indirect channels.
During a work group session, Larry Walsh of The 2112 Group shared best practices for getting products to market through indirect channels.

The Best In B2B

Award winners from all three programs show off their trophies in a star-studded selfie.
Award winners from all three programs show off their trophies in a star-studded selfie.
Members of the ExtraHop Networks Team pose with their ABMie for Best Acquisition Program.
Members of the ExtraHop Networks Team pose with their ABMie for Best Acquisition Program.
Jeff Pedowitz of The Pedowitz Group proudly displays a REVMasters award.
Jeff Pedowitz of The Pedowitz Group proudly displays a REVMasters award.

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