Sangram Vajre wrote the book on Account-Based Marketing (ABM)…literally. As Co-Founder and Chief Evangelist at Terminus and the host of the #FlipMyFunnel podcast, Sangram has kept a pulse on ABM in B2B and has focused on establishing ABM that organizations of all sizes and across industries can apply.
During a live Q&A on July 10 at 3 PM ET, Sangram will share his thoughts on:
- The evolution of ABM;
- Top challenges many organizations still face;
- New trends to watch; and
- Best practices for cross-functional collaboration.
Sangram will also offer a sneak peek at the #FlipMyFunnel track during B2B Sales & Marketing Exchange, and will share how the content will help marketing, sales and revenue ops set a framework for success.
