Anamika Gupta
Director, ABM and DBM Head, Fujitsu Americas
Fujitsu Americas Inc.
The leading account-based community with more than 10,000 members ... and the leading event for learning how best to apply account-based principles to go-to-market strategies.
The FlipMyFunnel community was established by Terminus co-founder Sangram Vajre to bring together B2B marketers as they embrace ABM to share learnings and best practices through live events, a community knowledge site, and a highly trafficked podcast series. It is the leading account-based community with more than 10,000 members.
The annual FlipMyFunnel conference started in 2015, and in 2018 the conference brought over 1,000 B2B marketers together in Boston. Terminus continues to lead and support FlipMyFunnel as a key part of the company’s strategy is to help B2B marketers drive quality growth by applying account-based principles to their go-to-market strategy. To learn more, visit terminus.com and flipmyfunnel.com.
Director, ABM and DBM Head, Fujitsu Americas
Fujitsu Americas Inc.
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Artificial Intelligence (AI), the fourth industrial revolution, is upon us and 84% of companies know that they need to invest in AI technologies and solutions to have a competitive advantage. Are marketing leaders truly ready for the impact that AI will have on their business, their organization and their workforce? Will an augmented workforce — the future of people and AI-powered solutions like Intelligent Assistants working harmoniously together — become our new reality?
Join this session to learn how organizations are utilizing AI-powered Intelligent Assistants to help marketing and sales teams identify more qualified leads earlier and faster in the cycle to drive top-line growth.
Marketers who embrace the inbound methodology and apply it to their ABM strategy see stronger engagement among their targeted accounts. And sales teams who leverage inbound selling techniques are better enabled to meet the needs of the humans they interact with throughout the sales process — aka, the Buyer’s Journey.
Still not a believer? In this hyper-tactical session, you’ll walk away with the tools you need to fuel your ABM strategy with inbound. We’ll also cover simple ways to immediately begin implementing an ABM strategy if your marketing organization is largely inbound-based.