B2B Sales & Marketing Exchange

How TikTok Can Shape Your 2021 Revenue Strategy

Ever laid in bed at 2 A.M. watching video after video on TikTok? If not, you’re missing out on an experience that can reshape your 2021 revenue strategy. Over the past eight months, Dr. Debbie Qaqish, Partner and Chief Strategy Officer for The Pedowitz Group, has spent way too much time on TikTok. And while […]

The Marketing Hunger Games: May The Odds Be Ever In Your Favor

Let’s face it — 2020 has sucked, especially for B2B marketers. Teams shrunk, budgets froze and customer journeys stalled… but revenue goals remained the same. Feel like you’ve been volunteered as tribute? You’re not alone. In this session, Melissa Cales and Caleb Rule of The Pedowitz Group provide an on-the-ground view of how small marketing […]

Analytics. Automation. Attribution: How To Apply & Connect Martech’s 3 As For Sales Success

Most companies adopt multiple martech platforms, often deployed at different times across the buyer’s journey and in collaboration with different departments. Integrating these individual systems and platforms into a sales-focused, journey-specific process that delivers MQLs and nurtures them to SQLs is challenging. Join this session to learn how Whirlpool Corporation’s B2B Contract Channel met this […]

Data, Dashboards & KPIs For Revenue Winners

No matter your role, making smart, data-driven business decisions will get you noticed. In this session, Tracy Wehringer and Lorena Harris, both Senior Strategists & Value Engineers at The Pedowitz Group, will walk through how you can use the right KPIs, data and dashboards to demonstrate your understanding of the buying journey and sales stages. […]

Conversational Relationships: The Future Way To Build Relationships With Your Customers & Drive Growth

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers don’t work anymore. Businesses need a modern way to deliver fast, personal and real-time communication to their customers. Conversational relationships—building relationships with customers through personalized, messenger-based experiences—is the modern way to build relationships […]