B2B marketers and sales professionals have been challenged with transitioning in-person events — from conferences to prospect meetings, to virtual environments. In doing so, teams are also faced with finding new ways to create the engagement and connectedness of a live experience. Join Grubhub for an insightful conversation about how meals can bring everyone to […]
When it comes to Account-Based Marketing, personalization is key… and expected nowadays. But how do you segment your Total Addressable Market in a meaningful and actionable way? Join Beth Tiltges, Director of Field and Customer Marketing at Demandbase, for a look into new ways to create, prioritize and take action on key segments for your business.
Join Samantha Yarborough, Director of Strategic Partnerships at PFL, as she takes you through the steps to turn your plummeting response rates into a high-performing marketing machine. During this session, you’ll learn how to: Create an orchestrated framework that works through the entire buying journey; Bring physical reality to a virtual-only setting; Adapt to […]
We’re all facing challenging market conditions. As B2B marketers, how do we continue to feed the sales pipeline with the best accounts? Predictive orchestration uses intent and other account data to help marketing and sales teams scale unified, cross-channel campaigns. This presentation — starring Triblio’s Chief Customer Officer Andrew Mahr — will show you how […]
Today’s buyers expect immediacy in their experience. They expect you to know who they are and how to solve their problem NOW. In this Lunch & Learn, you’ll hear from Melton Littlepage, SVP of Marketing at Tenable, and Kate Adams, VP of Marketing at Drift, as they discuss why action, not alignment, are the key […]