The New Plan A: How To Regain Clarity, Get Proactive & Do Exceptional Work Again
Our world as marketing and sales leaders has always been overflowing with ideas and answers, available instantly, everywhere, from everyone. Yes, the dark side of the Information Age seems to be advice overload. But now? Impossibly, that feels kicked into high gear. Everyone has their own “recovery” concepts for you, your team and your brand. […]
David vs. Goliath: How A High-Growth Company Is Combining Brand & Demand To Topple Industry Giants
Competing with entrenched industry giants can be a monumental task. If anyone knows this all too well, it’s Casey Foss, Chief Marketing Officer at West Monroe, a technology and management consulting firm that competes with big consulting firms. Under Casey’s leadership, West Monroe’s marketing team takes a test-and-learn approach that allows them to be nimble, […]
Best In B2B Awards
Join us for a live awards ceremony where we will be honoring this year’s Best In B2B winners! The Best In B2B Ceremony includes three award programs that bring together the brightest brands and execs in ABM, revenue marketing, and buyer engagement: Demand Gen Report’s B2B Innovator Awards; Terminus’s ABMies; and The Pedowtiz Group’s REVMasters. […]
When Mindfulness Meets Business: Exercises For Modern Sales & Marketing Professional
People are craving selfless, kind and reliable interactions more than ever before. This is the new landscape of business in which we all need human, empathetic connection. And the way we make each other feel will have a profound impact on our businesses moving forward. Mindfulness is the gateway to creating awareness and intentionality, and […]
Disrupting The B2B Journey: How Aligned Revenue Teams Are Rethinking Key Buyer Interactions
Achieving sustainable revenue growth in B2B has become harder. Digital disruption has fundamentally changed the buyer-seller relationship. Modern buyers are digitally driven, socially connected and empowered with nearly unlimited access to information. To remain competitive and relevant during these transformative times, organizations must provide a frictionless buying experience that helps buyers clarify their business challenges, […]
The New Revenue Conversations In The C-Suite
How sales and marketing leaders are partnering to drive go-to-market transformation and align on common objectives and measurement 2020 has drastically accelerated the evolution already underway across modern sales and marketing teams. Adapting to (and leading) this change requires senior revenue leaders to agree on new strategies, new metrics and new working patterns. Now focused on […]
The Revenue Team Of The Future: Leaders Provide An Inside Look Into Their Priorities & Initiatives
This session will feature perspectives from senior leaders in sales, marketing and customer teams sharing their perspectives on the evolving model B2B companies have built to address shifting business needs and to reflect changing market conditions. Join to get an inside look into how business leaders are: Adapting their hiring, recruitment and retention strategies to […]
