Microsoft’s Danny Nail Shares The Recipe For Successful ABM Programs

As a leading ABM practitioner for the past seven years, Danny Nail has tested and re-tested a variety of different plays to scale ABM programs at companies such as SAP and Microsoft. One key point he learned is that true ABM is 1:1 or 1:few, while 1:many is simply just good, targeted marketing.  During his keynote address at […]

Sangram Vajre: “Being Intentional Is More Important Than Being Brilliant”

There are always a variety of questions running through marketers’ minds, such as who to market to, the tools needed to operate effectively, when to scale business and which areas have the most potential for growth. While these answers will change as the market changes, those four questions will always remain the same and enable you to focus on the […]

ResellerRatings’ Christina Kay On Making A RevOps Nerd’s Dreams Come True

A cohesive tech stack is a critical part of any growing business, yet many B2B tech companies lack a true understanding of what revenue operations (RevOps) should entail.  At the upcoming B2B Sales & Marketing Exchange (#B2BSMX), Christina Kay, VP, Marketing at ResellerRatings, will cover who should own the RevOps process, how to spot the gaps in your tech stack and the best methods of leveraging your stack for […]

Quarantine Resources For The Modern Marketer

What a few weeks it’s been, huh? Cancelled events. Endless Zoom calls. Sudden scrambling to rework 2020 marketing plays. This is a very confusing time for marketers to try to do their jobs. But we want to be of some help!   We’ve seen the resiliency of the B2B industry countless times, and once again, leaders in the industry are standing up to […]