B2B Sales & Marketing Exchange

Turning Challenges Into Opportunities: The Power Of Innovation In Marketing

Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get a little weird in the economy? How do marketing leaders deal with the unexpected and find new opportunities in unusual circumstances? During this episode of the #B2BMX Podcast, […]

Sales Reps: How To Avoid The Car Salesman Stereotype

As the world shifts and adapts to new ways of living and working, so are B2B buyers! Sellers must adjust their tactics to meet new demands. People don’t want to be sold to anymore — they already have access to a lot of information and are looking for confirmation to buy or not from your […]

What B2B Sales Can Learn From The CIA About Closing Deals

When it comes to closing deals, there’s no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as crucial in the world of B2B sales. During this episode of the #B2BMX Podcast, we’re returning to a fantastic session […]

Maximizing Marketing & Sales Alignment With AI

In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It’s no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, making it more efficient […]

Finding Your Edge In The Sea Of Sameness

In today’s crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B […]

Changing The Game: How Customer Retention Can Double Your Revenue

For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market.  During this episode of the […]

How To Treat Content Creation Like A Cocktail Party

Successful B2B content is all about its intended audience. Think of it as a fancy cocktail party: If you only talk about yourself, everyone will bail out! Mixing audience-centric content with proven tools and strategies gets everyone’s attention without breaking the bank. In this episode of the B2BMX Podcast, we hear a conversation between our […]

How Southwest Airlines Keeps ABM Simple To Drive Engagement & Revenue

Many businesses believe ABM requires complex technology systems and strategies, but the team at Southwest Airlines begs to differ. They kept it simple to get more business travelers flying by focusing on engagement and revenue, and achieved outstanding results in the process: The promotion led to an impressive 22% increase in incremental revenue from a […]

How To Execute A Multichannel ABM Campaign

Most B2B marketers are seeking new ways to create more integrated and comprehensive strategies to help them reach the right accounts across multiple channels. And while it can be daunting to try and craft a practical multichannel approach, it doesn’t have to be intimidating.  In this episode of the B2BMX Podcast, we hear a conversation […]

Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption

In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise to the occasion with innovative solutions. In this episode of the B2BMX Podcast, we listen to an intriguing panel held during our last […]

How To Correctly Apply AI To B2B Marketing

In today’s world of digital-first strategies, applying AI to your marketing efforts may be just what you’ve been looking for. But as AI technology is becoming increasingly accessible, it’s important to approach its implementation thoughtfully and strategically.  In this episode of the B2BMX Podcast, we listen to Pam Didner, global content marketing strategist, speaker and […]

Are You Ready To Trust The Machines?

Sure, ChatGPT is innovative — but what does it mean for humans? Will content marketers be replaced? Or will AI enable them to do their job better and faster?  In this episode of the B2BMX Podcast, Hosts Klaudia Tirico and Kelly Lindenau focused on AI and its role in helping build a more intelligent content stack […]

Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart

In today’s competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you can differentiate yourself in a crowded landscape and […]

How To Find Your ABM Tribe

While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” each with their own approach, challenges and successes.  In this episode of the B2BMX Podcast, we listen in on a recent session presented at #B2BMX […]

How Esquire Bank Uses Data, Tech & Content To Fuel Hyper-Personalized Campaigns

Data, technology and content have become the cornerstones of modern marketing — and they work together to create powerful campaigns that connect with customers on a deeper level, drive more meaningful engagement and generate better conversions. Kyall Mai, SVP and Chief Innovation Officer at Esquire Bank, experienced this infusion firsthand when the bank leveraged those pillars […]

Microsoft’s Danny Nail Shares The Recipe For Successful ABM Programs

As a leading ABM practitioner for the past seven years, Danny Nail has tested and re-tested a variety of different plays to scale ABM programs at companies such as SAP and Microsoft. One key point he learned is that true ABM is 1:1 or 1:few, while 1:many is simply just good, targeted marketing.  During his keynote address at […]

Sangram Vajre: “Being Intentional Is More Important Than Being Brilliant”

There are always a variety of questions running through marketers’ minds, such as who to market to, the tools needed to operate effectively, when to scale business and which areas have the most potential for growth. While these answers will change as the market changes, those four questions will always remain the same and enable you to focus on the […]

ResellerRatings’ Christina Kay On Making A RevOps Nerd’s Dreams Come True

A cohesive tech stack is a critical part of any growing business, yet many B2B tech companies lack a true understanding of what revenue operations (RevOps) should entail.  At the upcoming B2B Sales & Marketing Exchange (#B2BSMX), Christina Kay, VP, Marketing at ResellerRatings, will cover who should own the RevOps process, how to spot the gaps in your tech stack and the best methods of leveraging your stack for […]

Quarantine Resources For The Modern Marketer

What a few weeks it’s been, huh? Cancelled events. Endless Zoom calls. Sudden scrambling to rework 2020 marketing plays. This is a very confusing time for marketers to try to do their jobs. But we want to be of some help!   We’ve seen the resiliency of the B2B industry countless times, and once again, leaders in the industry are standing up to […]