B2B Sales & Marketing Exchange

Check Point Engage: How To Build A Channel Sales Support App That Partners Really Use

As more companies offer “me-too” channel sales support apps, it’s getting harder to convince jaded channel partners that your offering isn’t just another tool that will eat up memory on their mobile device. During this session, Frank Rauch, Head of Worldwide Channel Sales at Check Point Software Technologies, will review the planning, development and ongoing […]

Exploring The Critical Building Blocks Of A Trustworthy Channel Ecosystem

Exploring The Critical Building Blocks Of A Trustworthy Channel EcosystemPartner-with-partner collaboration is rising at a dramatic pace. More than one-third of partners regularly collaborate with three to five other solution providers. Almost 20%regularly work with six to 10 partners. Not surprisingly, a growing number of vendors are assisting their partners in the development of a […]

To Maximize Channel Engagement, Personalize The Partner Portal Experience

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success. During this presentation, Cindi Johnson, […]