Are MQLs & MQAs Dead Or Alive?

Co-hosts Klaudia Tirico and Kelly Lindenau are back with a brand-new episode of the B2BMX Podcast with a keynote session all the way from our Next-Level ABM event in June. Forrester’s Terry Flaherty discusses some major insights into the process, systems and cultural issues with both MQLs and MQAs. The ongoing debate between MQLs and […]

How To Foster Collaboration Across Generations

The fish stinks from the head… If you have leaders in an organization who aren’t facilitating and encouraging team collaboration, intergenerational collaboration and inter-functional collaboration, then your organization is lacking. Today’s episode of the #B2BMX Podcast features host Kelly Lindenau and Nancy A Shenker, CEO & Founder of theONswitch, as the pair provide a sneak […]

The Key To DEI Is Within The Policies & Programs Of Your Organization

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February. Gullatt discussed the future […]

5 ABM Lessons Marketers Can Learn From ‘Ted Lasso’

Hopefully, B2BMX Podcast fans are familiar with the show “Ted Lasso” because co-hosts Klaudia Tirico and Kelly Lindenau don’t want you to miss out on this iconic pop-cultural reference! We are back with a replay from the B2B Marketing Exchange in Scottsdale, where Juliet Randall of Salesforce covers everything from strategizing and engaging with customers […]

Get A First-Look At #B2BSMX With Gartner’s Craig Rosenberg

The Countdown Is On! Days Hours Minutes Seconds We’re just days away from the B2B Sales & Marketing Exchange, our first in-person event since the pandemic, so B2BMX Podcast Host Klaudia Tirico sat down with Craig Rosenberg, Distinguished VP & Analyst at Gartner, to dive into all elements of the event.  Their excitement is contagious […]

How To Foster An Environment That Empowers & Retains Diverse Talent

Diversity, Equity and Inclusion (DE&I) have become a critical discussion point for business leaders across B2B organizations. Despite their positive intent, however, many approaches and systems end up falling into the same traps. What are the keys to creating tangible, positive action within your organization?   In this session replay from our B2B Marketing Exchange: Next-Level ABM event, […]

How To Turn Your Best Customers Into Your Best Marketers

One of the positive outcomes of 2020 was that companies pivoted their focus to their existing clients. After all, without clients there is no business.   Want to take some pressure off your sales and marketing teams and let your best customers become your best marketers? In this fun and engaging keynote replay from #B2BMX, customer experience coach and former B2B/B2C […]

How Companies Are Re-Thinking The Career Path For SDRs

Once viewed simply as “outbound callers,” SDRs are increasingly playing more strategic roles for B2B revenue teams. Given their active role on the front lines of interacting with target buyers, many progressive organizations are positioning SDRs as a key bridge between sales, marketing and customer success.    During this B2B Marketing Exchange session replay episode of the B2BMX […]

The Story Behind SurveyMonkey’s Rebrand To Momentive

Another week; another episode of the B2BMX Podcast is here! This time, we sat down with Leela Srinivasan, CMO of Momentive, to get a behind-the-scenes look at the company’s rebrand from SurveyMonkey to Momentive and the role of the CMO during the process.   SurveyMonkey — a company that has been synonymous with market research and survey software — rebranded to Momentive and now defines itself as an […]

Forrester’s Jay Pattisall Discusses New Report On Intelligent Creativity

According to a new report from Forrester, combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives. This allows organizations to move away from the status quo and escape the intuition-governed approach that can often lead to missed opportunities. In this episode of the B2BMX Podcast, […]

Marketing Predictions From B2B Pioneer Jon Miller

The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey has shifted with it (and continues to!). As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom-of-funnel metrics and post-sale revenue.    In this […]

Corporate Visions’ Tim Riesterer On Personalizing For New Vs. Existing Customers

Crafting personalized messages to acquire new business is a whole other ballgame compared to personalizing for existing customers. And when you consider that prospects are constantly stuck with full inboxes and a shortage of time, it can be tough on marketers to successfully engage them. But there are ways to break through the noise and connect with […]