B2B Sales & Marketing Exchange

ABM In The C-Suite: Lessons Learned From Five Epic Failures

Done right, Account-Based Marketing can work wonders in reaching the C-suite where the most important buying decisions are made. Too often, though, ABM programs fail to connect with the executive-level buyers that matter most, especially amid the enormous disruptions and uncertainty we’re all facing today. Join veteran ABM-ers Rob Leavitt from ITSMA and Marlowe Fenne […]

From IRL To URL: How GumGum Embraced Virtual ABM To Maximize Marketing ROI

When COVID first hit, GumGum had to completely reimagine its highly sophisticated event strategy. Rather than emphasizing virtual events, roundtables and entertainment, GumGum developed a virtual ABM approach that now allows the company to engage prospects and customers based on their unique needs and priorities. Join this session to get an inside look into the […]

6 Lessons — And Struggles! — E2open Learned Navigating ABM In 2020

Kicking off 2020, E2open’s marketing strategy was built around a strong marketing mix of ABM plays, physical events, direct mail campaigns and email outreach. As 2020 played out across the globe and KPIs were lagging, the marketing team at E2open quickly knew they had to pivot from the current strategy to meet and influence their […]

Mastering The Sales & Marketing Volley For Virtual Events

Executives from Cvent are pulling back the curtain to share the secrets to success and lessons learned as they took their flagship event, Cvent CONNECT, virtual. The importance of having tightly aligned sales and marketing teams is nothing new. But what is new is the sudden influx of virtual event leads marketing teams are handing […]

Happily Ever After: Building Strong Customer Partnerships That Stand Out In A Digital World

Join this cozy fireside chat as three powerhouse ABM experts examine the secret to lasting customer partnerships. Austin Martin, ABM Program Manager at Zoom, Charles Hawkins, Strategic Account Director at PFL and Nick Runyon, CMO at PFL, will sit down to discuss the differences between building customer partnerships vs. a transactional customer service environment. You’ll come away with tactics […]

Account Based Marketing: Get Radical But Stay Practical

Account-based marketing (ABM) can be transformational to an organization’s go-to-market strategy — when it’s done right. How do you push the limits of your revenue engine without taking on a project that’s too big to swallow? Quadrotech’s CMO Nigel Williams, a seasoned B2B marketing practitioner, has successfully led the company’s transition to ABM. Along the […]