David Meerman Scott On Fandom, Virtual Events & Rock ‘N’ Roll
David Meerman Scott is no stranger to the B2B Marketing Exchange family. Most recently, David delivered a keynote address at the 2019 event to provide a sneak peek into the contents of his newest book Fanocracy, which he co-wrote with his daughter Reiko Scott. The goal of the book is pretty clear: to help businesses cultivate fandom within digital chaos. A little more than […]
7 Steps To A World-Class Sales Enablement Program
Many B2B organizations struggle to drive revenue because they lack a consistent onboarding process and the training and tools their sales teams need to provide buyer focused experiences. Roderick Jefferson, Founder and CEO of Roderick Jefferson & Associates, has made a career out of helping organizations build world-class sales enablement programs. At the 2020 B2B Marketing Exchange, Roderick revealed how […]
What’s Next For Podcasting In B2B?
We’ve seen brands across industries and of all sizes use podcasting to share their unique thought leadership and have meaningful conversations with experts in their field. Shows like the #FlipMyFunnel Podcast and The Marketer’s Journey are a goldmine for marketers of every breed looking to up their game. And with 59% of marketers acknowledging the value of podcasts in the early stages of the buying process, you’d be remiss not to […]
The Secret Combination To Scale ABM
Humans and machines: name a more iconic duo, we’ll wait. In fact, Robin Bordoli of RollWorks believes that B2B organizations need to embrace the best of humans and machines in order to scale ABM successfully. “Humans and machines are a lot better than humans or machines,” he said during his session at the 2020 B2B Marketing Exchange. “The combination […]
Behind The Scenes Of A Salesforce Holiday Campaign
Ah, the holidays. Can you believe that in the blink of an eye, consumers all over will be gearing up for the 2020 shopping season? This year will be especially challenging, as the COVID-19 outbreak has had a significant impact on all marketers, particularly those in the retail industry. Whether or not you work in retail, chances are you’d love to get a peek inside the mind […]
An Inside Look At GumGum’s Shift From IRL To URL
It’s okay to be disappointed by this year’s lack of physical events. They are a wonderful source of inspiration and camaraderie, and their temporary loss is being felt in a huge way by the industry at large. However, the situation is helping marketers get their creative juices flowing and try new ways to engage sans events. Som Puangladda, VP of Global Marketing at GumGum, is one of those marketers. With a strategy that relied […]
How ADP Built A Client Advocacy Program With 5,000+ Engaged Clients
More than half (57%) of buyers are relying on social feedback and commentary as they navigate new solutions and vendors, according to Demand Gen Report’s 2020 Content Preferences Study. Getting clients to advocate on our behalf and become ambassadors is at the top of every marketer’s wish list. But what if we told you there was an easy way you could engage […]
How To Step-Up Your Social Media Strategy Amid New Realities
The impact of COVID-19 has made social media and other digital channels the key avenue for B2B marketers to connect and engage with customers. Brands rely on some or all the key networks, like LinkedIn, Twitter, Facebook and even Instagram, to amplify content assets, respond to audience feedback and build their communities. But now is […]
#B2BMX Podcast Returns: Pivoting Priorities In Response To COVID-19
So … at lot has changed since we wrapped the first season of the B2B Marketing Exchange Podcast. Hell, a lot has changed since #B2BMX 2020 itself! The novel coronavirus was a mere blip in the news headlines when we met with 1,300+ marketers in Scottsdale. Now, the impact of the virus has impacted essentially every aspect in both our personal and […]
Quarantine Resources For The Modern Marketer
What a few weeks it’s been, huh? Cancelled events. Endless Zoom calls. Sudden scrambling to rework 2020 marketing plays. This is a very confusing time for marketers to try to do their jobs. But we want to be of some help! We’ve seen the resiliency of the B2B industry countless times, and once again, leaders in the industry are standing up to […]
Tim Riesterer: “It’s Not A Buying Journey; It’s A Deciding Journey”
Attendees of the inaugural B2B Sales & Marketing Exchange were treated to a lively keynote address from author and Corporate Visions’ Chief Strategy Officer Tim Riesterer, who discussed how to effectively create messages for both existing customers and prospects. “Sixty-two percent of the market we work with provides the same messaging in campaigns to new logos as they do to customers,” Riesterer said. “And […]
#B2BSMX Attendees Sound Off On Key Event Takeaways
Just a few weeks ago, marketing and sales professionals from across the nation gathered in Boston for the inaugural B2B Sales & Marketing Exchange. All attendees left with new connections and endless takeaways from a plethora of speakers and sessions spread across three targeted content tracks. Here’s a handful of recaps from attendees and sponsors of […]
Snaps From The First-Ever #B2BSMX
Earlier this month, 1,000+ marketers gathered in Boston for the first-ever B2B Sales & Marketing Exchange event. Touting the theme “Better Together,” the event featured sessions, keynotes and workshops dedicated to showcasing use case examples and best practices for marketers looking to foster a collaborative and thriving environment with their sales team. The event brought together three premiere tracks […]
Top Moments From The Inaugural B2B Sales & Marketing Exchange
The first-ever B2B Sales & Marketing Exchange was a huge success! Thank you to everyone who attended; the event wouldn’t have been such a blast if there weren’t so many B2B pioneers ready to soak in and spread some knowledge. For those who missed out on this event — don’t worry — you can catch us in Scottsdale in February for […]
Sigstr’s Justin Keller: ‘There’s A Bigger Story We Could All Tell Through Advertising’
Within any company, collaboration and communication are key to success, yet there is often separation among departments, like sales and marketing. The alignment of teams is crucial, and for that to come to fruition, company strategy must be cohesive and consistent. In this exclusive Q&A, Justin Keller, VP of Marketing at Sigstr, shared his insight on the importance of different teams working together to drive revenue, and gave us a sneak peek into his session at #B2BSMX. Demand Gen Report: What does an […]
LeanData’s Karen Steele On How To Achieve Go-To-Market Excellence
If there’s one word that should be top of mind for every marketer, it’s alignment. We can create as many eye-catching social images, educational webinars and blog posts to engage prospects as we want, but if marketing and sales aren’t on the same page about the goal of these tactics, the efforts are all for naught. […]
Schneider Electric CMO Discusses Traits Of A Winning Revenue Team
Alignment is more than just a buzzword in B2B today — it is table stakes for ensuring your departments are coordinated around key accounts and constantly communicating to drive success. Schneider Electric CMO of North America Shonodeep Modak sat down with us to share his take on aligning different departments and creating a one-team, revenue-focused mentality […]
6 Pillars Of An Ideal Revenue Team
The overarching theme of the first-ever B2B Sales & Marketing Exchange is “Better Together.” We’re constantly pounded with E-books, webinars and blog posts that drill in the message that B2B needs marketing and sales alignment to work. But for that to become a reality, we need actionable ways to get the entire revenue team on the same page and […]
3 Award Programs Honoring ABM, Revenue & B2B Superstars
It’s time to roll out the red carpet! We’re bringing together the brightest brands and execs in ABM, revenue marketing and buyer engagement for a star-studded awards show to close out the first-ever B2B Sales & Marketing Exchange. Get ready for the Best In B2B Awards, featuring: Learn More Learn More Learn More The combination of these three complementary […]
Terminus CRO Talks About Shifting Trends Across Both Sides Of The Revenue Operation
The B2B Sales & Marketing Exchange event, taking place August 12-13 in Boston, will focus on aligning revenue strategies across sales and marketing teams. This objective will be highlighted in several of the sessions that will feature joint presentations from the heads of marketing and sales from different organizations. One of the speakers representing the […]
